What we’re going through is not natural.
We’re built for human interaction.
So everyone is connecting more & more online.
And while people want to hear from brands they trust – it doesn’t mean they'll instinctively turn to us.
Work on messaging; it’s not about selling right now but building & reinforcing relationships.
Let empathy & relatability drive content.
People remember who helped them through uncertain times.
Let me know how I can help you with messaging and content.
Learn how to tap into the emotional triggers consumers say they want from social media to ensure you're not getting throttled out of News Feeds.
Learn how to identify & package up current social media content, inspire new content, and how to create inventory list, rate card & standards
Build and maintain a more memorable, more excitable brand in the social space. Many mistake social media for volume when in fact it's about differentiation.
They’re walking around with the Internet in their pants, looking for something to feel a part of; to talk about.
Which means every second counts; every person counts.
This is *why* time & energy spent on social media matters in order to create real impact for our stations, our advertising partners and the bottom line.
– Lori Lewis
Finally, an affordable way to make real impact with social media, driving audience and revenue growth!
This is Heather recapping some of the tactics & techniques we went over to make her brand more memorable; more excitable in the social space!
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