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Social Media is not about volume, it's about differentiation
We Define Our Brand By How We Behave In This Space
Always Be Learning
Learn how to tap into the emotional triggers consumers say they want from social media to ensure you're not getting throttled out of News Feeds.
Monetize Social Media
Learn how to identify & package up current social media content, inspire new content, and how to create inventory list, rate card & standards
Brand Management
Build and maintain a more memorable, more excitable brand in the social space. Many mistake social media for volume when in fact it's about differentiation.
Everyone is distracted.
They’re walking around with the Internet in their pants, looking for something to feel a part of; to talk about.
Which means every second counts; every person counts.
This is *why* time & energy spent on social media matters in order to create real impact for our stations, our advertising partners and the bottom line.
– Lori Lewis
Why Brands Hire Lori For Help With Social Media Marketing
Since 2008 – the inception of businesses using social media - Lori has led hundreds of successful brand transformations in the social space.
· Establish Continuous Education: Webinars & One Sheets
· Protect The Company
Develop process to guard from harm in form of declining audience, viral negative content, bad social ads, monetary damage and misuse or loss of social assets.
· As A Braintrust: Helping To Transcend & Integrate Beyond Social Media
Apply the marketing fundamentals and techniques taught onto other technologies for growth (voice-first, podcasts, apps, email, etc…).
· Stay Ahead of Changes
24/7 access to identify opportunities, learn about new social media features, and receive fresh ideas to optimize sales campaigns, station promotions/benchmarks and company initiatives.
· Develop Revenue Stream
Provide tactics to shape paid Social Media standards, ad creative, etc…
· Expand Fan Interaction
Generate and build on unbreakable, long-term loyalty.
· Understand Target Audience
Study stats & signals through a data driven approach.
· Create Meaningful & Memorable Content
Differentiate brands from competitors; amplifying audience (& client) acquisition, engagement & retention.
· Consistent Content Pattern
Stop random acts of social media.
· Reach The Unreachable
Deploy tactics to pull in passive users.
· Convert Fan Interest Into Action & Advocacy