What we’re going through is not natural.
We’re built for human interaction.
So everyone is connecting more & more online.
And while people want to hear from brands they trust – it doesn’t mean they'll instinctively turn to us.
Work on messaging; it’s not about selling right now but building & reinforcing relationships.
Let empathy & relatability drive content.
People remember who helped them through uncertain times.
Let me know how I can help.
Learn how to tap into the emotional triggers consumers say they want from social media to ensure you're not getting throttled out of News Feeds.
Learn how to identify & package up current social media content, inspire new content, and how to create inventory list, rate card & standards
Build and maintain a more memorable, more excitable brand in the social space. Many mistake social media for volume when in fact it's about differentiation.
They’re walking around with the Internet in their pants, looking for something to feel a part of; to talk about.
Which means every second counts; every person counts.
This is *why* time & energy spent on social media matters in order to create real impact for our stations, our advertising partners and the bottom line.
– Lori Lewis
· Establish Continuous Education: Webinars & One Sheets
· Protect The Company
Develop process to guard from harm in form of declining audience, viral negative content, bad social ads, monetary damage and misuse or loss of social assets.
· As A Braintrust: Helping To Transcend & Integrate Beyond Social Media
Apply the marketing fundamentals and techniques taught onto other technologies for growth (voice-first, podcasts, apps, email, etc…).
· Stay Ahead of Changes
24/7 access to identify opportunities, learn about new social media features, and receive fresh ideas to optimize sales campaigns, station promotions/benchmarks and company initiatives.
· Develop Revenue Stream
Provide tactics to shape paid Social Media standards, ad creative, etc…
· Expand Fan Interaction
Generate and build on unbreakable, long-term loyalty.
· Understand Target Audience
Study stats & signals through a data driven approach.
· Create Meaningful & Memorable Content
Differentiate brands from competitors; amplifying audience (& client) acquisition, engagement & retention.
· Consistent Content Pattern
Stop random acts of social media.
· Reach The Unreachable
Deploy tactics to pull in passive users.
· Convert Fan Interest Into Action & Advocacy
This is Heather recapping some of the tactics & techniques we went over to make her brand more memorable; more excitable in the social space!
Copyright © 2020 Lori Lewis Media - All Rights Reserved.